Simon Roberts

We know Simon from his documentary work and his books and exhibitions including We English  The Olympiad and Pierdom. These were all projects made using a 5x4 view camera. We were able to publish a sample of his work in Pixel some little time ago.

He has recently done something completely different and worked on a commission to create a print advert for Citizen’s first ever global advertising campaign. This video shows some of the behind the scenes action

Here’s more about the project:

“Citizen Watch Co., Ltd embarks on a race against time in CHASING HORIZONS, the 84 year-old watchmaker’s first-ever global campaign that launches today. Created jointly by Wieden+Kennedy Tokyo and Amsterdam, Citizen’s first global campaign challenged photographer Simon Roberts and ex-NATO pilot Jonathan Nicol to chase the sunset across the Earth’s time zones.